📚 SaaS 101

What is Expansion Revenue in SaaS? (And Why It's Your Growth Secret Weapon)

You're celebrating another successful month of new customer acquisitions when your CFO drops a truth bomb: despite all those new logos, your revenue growth is barely keeping up with churn. Sound familiar? While everyone's chasing new customers, the real growth champions in SaaS have discovered a

What is Product Adoption in SaaS? (From Activation to Advocacy)

Remember your first gym membership? You signed up with great intentions, went twice, and then... well, let's just say the gym saw more of your monthly payment than they saw of you. That's exactly the nightmare scenario SaaS companies face with product adoption. Because just like

What is an Aha Moment in SaaS? (The Lightbulb Effect)

Every great product has that magical moment when users transform from "meh, another tool" to "wow, I can't work without this!" Like finding the perfect playlist for your workout or discovering keyboard shortcuts you never knew existed – it's that instant when everything

Unit Economics in SaaS: The Building Blocks of Sustainable Growth

Ever wondered why some SaaS companies can grow rapidly while others struggle despite similar revenue? The answer often lies in their unit economics. What Are Unit Economics? 📚Unit economics is a method of analyzing a business’s financial performance by measuring revenues and costs associated with a single unit of

What is Account-Based Marketing (ABM) in SaaS?

Ever feel like your marketing efforts are just throwing spaghetti at the wall? That's exactly why Account-Based Marketing (ABM) has become the cool kid in B2B SaaS. But let's cut through the jargon and get to what really matters. What is ABM, Really? 📚Account-Based Marketing (ABM)